Law Firm Web Design
Case Study:
Manuel & Associates, P.C.
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Manuel & Associates is a Chicago-neighborhood law firm specializing in Estate Planning, Contract Law and Small Business Legal issues.
The Problem
The website previously built for the law firm was designed by a hobbyist with some HTML skills, who had implemented a blog system to help Manuel & Associates edit their content.
While the use of a blog system for content updating is a novel idea, the resulting website was stark, amateurish, and did little to actually convert website visitors into viable clients.
A New Beginning
As a result of this failure, Manuel & Associates approached Direct Response Web Solutions for a redesign of their website. DRWS initiated the project by focusing on visual components to give Manuel & Associates an online personality, as well as create an aesthetic identity for the firm.
Search Engine Optimization
The second stage of the project was to redesign the website to be more search-engine friendly. When redesigning a site for a law firm, it can be a challenge to strike a balance between maximizing website hits and creating a hard sell.
On one hand, the site should be search engine friendly, meaning it needs to be text heavy and keyword rich. On the other hand, as a direct selling vehicle for a legal services business, the site should register with website visitors on a level that provides a clear call-to-action by directing website visitors to contact information, or to a straightforward means of acquiring the service.
Success
Direct Response Web Solutions provided an advanced and higher-quality solution for the Manuel & Associates law firm website redesign. DRWS was able to meet all of the law firm’s goals and objectives in a timely fashion - and most importantly - within the client’s available budget.
Learn More
If you are not able to make similar declarations regarding your law firm's website project, Contact Direct Response Web Solutions - we possess the experience needed, and can create a suitable online presence for your legal website redesign needs.
