American Intercontinental University is an online university with roughly a dozen campuses in the United States and England. As a portion of their online marketing mix, they needed a search engine optimized portal website to drive prospective students to each of its campus websites.

The goal of the project was to capitalize on AIU’s brand name providing an optimized keyword rich micro-site for search engine traffic.

The resulting website contained search engine optimized content about each of AIU’s campuses, details about the certificate, bachelors and master’s degree program offerings, and geo-targeted content for students who were interested in a particular location for their educational experience.

The website ranked high in organic search results, was easy to navigate by location or program of study, and provided direct access to the online application process for interested students.