Cars.com is the leading destination for online car shoppers. Cars.com makes it easier than ever for car buyers to do research and find the perfect deal on a new or used car.

With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos and unbiased content, Cars.com puts consumers in control of the information they need when buying a new or used car.

In addition to providing a fantastic user experience and overall value to the car buyer, the website’s success is based on their ability to convert franchise and independent dealers to their platform.

Direct Response Web Solutions worked closely with the Marketing team at Cars.com to create a dealer education and marketing website. The Marketing team uses the website to support the dealer sales force and provide franchise and independent auto dealers about industry research, training, and resources for leveraging Cars.com in their operations.