Huskies Den was in need of a visual mark that would give them a unique identity, while simultaneously communicate the relationship with Northern Illinois University and Northern Illinois Athletics.

The rebranding process was the precursor to the web redesign project DRWS was positioned to develop. The new identity provided an excellent foundation for the website's new design and brought with it a fresh, new look for the venue. We tied the existing NIU Athletics insignia into the logo and incorporated graphic elements that speak to the nature of services the Huskies Den offers.

In creating the new mark, DRWS was able to provide the Huskies Den with a brand that was uniquely recognizable and paved the way in the development of a cutting-edge website.

Click here to view the Huskies Den Website project.