When Inside Chicago Sports was looking for a web development firm to make their dream of an online sports magazine focused on Chicago a reality, they turned to Direct Response Web Solutions.

Our expertise in custom development of content management systems, open source systems such as Drupal and search engine optimization made DRWS the perfect choice for this challenging project.

Building on the available functionality provided by Drupal, we created a comprehensive online magazine website that organized content by weekly issues, daily updates and categories including: High School, College and Professional Sports.

Using the groupings of High School, College and Professional sports, ICS authors could then build dynamic content areas throughout the website based on a school’s name, a team’s name, a league name, player’s names, pretty much any attribute that made sense from a content perspective could be used to create aggregating sections of the website. These aggregate pages allowed subscribers the ability to tailor their ICS news based on their particular interests through a comprehensive search capability.

Advertisers were offered a variety of platforms to reach this valuable target audience. Whether buying banner ad placement throughout the website or participating in the “ICS FAN Resource Center”, there were opportunities to accommodate every budget level.

The overall design of the website was clean, crisp, with plenty of white space. The careful planning of the overall design made photographic content all the more visible, and compelling as users were drawn to articles highlighted on the main Issue page as well as the Headlines page.

DRWS definitely hit one out of the park on this project!