LDR has two distinct set of audiences, who use its services for varying reasons, in order to communicate directly with each niche, DRWS custom-designed an email template to coincide with the new website redesign project, which enables LDR to target each customer base with compelling messaging and information. All while driving traffic back to the website and promoting the new brand.

In conjunction with the new website, LDR wanted a custom designed email template to use as part of its integrated marketing initiatives. DRWS mimicked the look and feel of the content management based website to design the template. Using similar typography, icons and color schemes, we were able to achieve a "family" appearance and further reinforce the new LDR brand.

LDR's marketing team is able to add content, upload images and determine the appropriate distribution lists for each of its e-blasts, through an email campaign service. DRWS provided LDR with the tools to pave it's own email marketing agenda.