LDR Construction Services needed a website restoration in order to showcase the dramatic before and after work the disaster recovery company is best known for as well as educate its audiences about the extensive services offered.
As the Leaders in Disaster Restoration, LDR had an outdated website that came with severe limitations. DRWS came to the rescue and constructed a solution that utilized the limitless options of a content management system to give LDR's website the restoration it needed. With new marketing initiatives in mind, we custom designed the site to include catchy header graphics, compelling before and after images, and clean typography to compliment new tag lines and market positioning. The marketing team at LDR is able to upload new images and change page content with the click of a button, enabling them to keep the website content fresh and looking new.
While developing this website project for our client, DRWS implemented SEO strategies to beef up the content and help LDR boost its search engine rankings. Once such tactic was using geographically targeted landing pages to generate traffic across a regional spread. By using heavily searched keywords and geo-targeted content, we were able to make the new LDR website search engine friendly, yielding in higher positioning and more traffic.
DRWS also designed a custom email template for LDR to send to its client base as part of an integrated marketing initiative.