Gift Shop E-commerce Website


Moxie, by definition, is a hip shop in the downtown DeKalb shopping district, which sells gifts with personality and antiques with a story. The demand for the eclectic product line drove the need for a unique website that captured the character of the store front and an e-commerce solution that would convey quality customer service to surpass what loyal customers have come to expect.

DRWS, built a fully customized solution that enabled the devoted customers of Moxie to not only buy their products online, but one that also captured the diverse culture of the store and its products. By utilizing a content management system, the staff at Moxie is able to handle inside sales and update the online product catalog with the click of a button. This ensures up-to-the minute inventory control and product fulfillment, yeilding high customer satisfaction and end-user experience. Not only has the e-commerce solution been a raving success for Moxie, but the trendy and charismatic charm of the store itself is communicated through a vibrant color palette, high quality product images and quirky content.

Through innovative web design, DRWS was able to give Moxie a thriving online presence while allowing users to easily browse through thousands of items and make quick, convenient online purchases. Moxie was the national recipient of the Retailer Excellence Award in the Retail Internet Innovation category in 2008.