Nehring Electrical Works Company is a nearly 100-year old manufacturer of wire and cable products, located in DeKalb, IL. As one of the longest operating wire mills in the Midwest, Nehring is a recognized leader to almost every utility, REA, municipality and telephone company in the U.S.A.

After a successful expansion of its manufacturing facility and office space, Nehring came to DRWS to start a marketing expansion project with a redesign of its logo, website, and product catalog.

Nehring was looking to modernize its identity in order to better represent the technological advances it has made in its product line. The company also wanted to offer more up-to-date and useful information regarding its products to its customers online, through a more interactive website and offline, through a redesigned catalog.

By first establishing the new identity for the wire manufacturer, DRWS was able to help Nehring expand its marketing efforts and better align its online and offline communications with the advancements of the company and its product line.

"We are so pleased with the outcome of all of our projects. Kelli and Ralph were so knowledgable and easy to work with, they were able to take our wants and needs and turn them into a new company logo, new website, and new catalog that showcase what Nehring is today and the growth that we expect in the future. By working on all of these projects simultaneously, we were able to develop a completely modern and cohesive look to our brand that will enable Nehring to stand out as an industry leader."

- Julie Smith, Inside Sales, Nehring Electrical Works