Nehring Electrical Works was represented by the same mark for many, many years.  While the logo of the bald eagle is very symbolic of the "made in the U.S.A." competitive advantage that the company is very proud of, it was no longer representative of the company's product advances.

DRWS wanted to give the company a facelift that would better reflect the growth Nehring had made over nearly 100 years.  Utilizing the intrinsic values of the company's product line, we used a copper and aluminum color palette for the new logo.  Rather than merely give the bald eagle a 21st century makeover, DRWS took the N in Nehring and made it a standalone mark. With strong copper and aluminum lines, the new logo represents Nehring's current company profile and gives the company an identity to last the next 100 years.

Nehring's new logo set the stage for an integrated marketing campaign, consisting of a new website, redesigned catalog, and direct mailer.