Quick Start Products is the leading manufacturer in ether quick-start systems for diesel engines, which are used in large part by engineers, truck and equipment sales teams and end-users (truck drivers). The challenge was to develop a website that would provide information to all three varying audiences in one cohesive online solution.

The three-tiered audience for Quick Start Products poised an obstacle in implementing a comprehensive marketing plan, since each audiences holds their own distinct needs and interests in the product lines. In order to appeal to each of the markets individually, DRWS utilized brand strategy and market research to tailor messaging and create several unique design layouts that would serve the tri-fold purpose of conveying brand identity, providing the company an online entity, and marketing to the three unique target audiences.

To accommodate the experience of the end-user, we integrated an easy-to-navigate site architecture with clear visuals to guide users to the information they are looking for, quickly and efficiently. In addition to the website upgrade, DRWS designed a promotional postcard and large banner for Quick Start Products.