The CaterPlus Club membership reward program for Sterno Group® required email marketing strategies as a means of communicating to its membership, recruit new prospects and manage distribution lists.

After completing the reward program website for CaterPlus Club, DRWS created a custom-designed email template, fashioned in the likeness of the reward program website to highlight the Club's exclusivity and drive home its relationship with Sterno. Utilizing the user-friendliness of a email campaign management tool, we were able to provide Sterno's marketing team with the ability to create their own campaigns quickly and easily.

The template shows a direct relationship with the CaterPlus Club website in the color palette, header graphics and typography. This will serve to reinforce the identity of the Club as an exclusive membership, part of the overarching Sterno Group® brand. Sterno's marketing team has the ability to access real-time reporting and track response rates for each campaign, helping them adjust future email blasts to elicit greater activity from current members and/or increase membership.